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How to Spot Fake Roofing Services Online?

  • Writer: Robert Contraros
    Robert Contraros
  • Oct 27
  • 5 min read

When your roof starts leaking or showing signs of wear, your first instinct might be to search for roofing services online. It’s quick, convenient, and seems like the easiest way to find help. But here’s the problem not every roofing company you find on the internet is legitimate.

Homeowners across the country, including those looking for roofing services in Derry NH, are falling victim to online roofing scams every year. These fake companies often use slick websites, stolen photos, and fake reviews to appear trustworthy until they take your money and disappear.

This guide will teach you how to identify fake roofing companies online before they cause damage to your finances or your home.

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The Rise of Online Roofing Scams

With the growth of digital advertising, it’s easier than ever for scammers to create fake roofing websites. Many pretend to be trusted local roofing contractors in Derry NH, but in reality, they’re operating from hundreds of miles away or not at all.

Here’s why online roofing scams are increasing:

  • Low barrier to entry: Anyone can make a professional-looking website within minutes.

  • High-value target: Roof replacement or repair projects often cost thousands, making them appealing to scammers.

  • Limited verification: Most homeowners don’t know how to verify a contractor’s legitimacy online.


Red Flags of Fake Roofing Services

Before hiring any roofer you find online, look for these common warning signs.


1. No Physical Address or Local Presence

Legitimate companies always have a verifiable business address. Fake roofers might:

  • List only a P.O. box or no address at all.

  • Use vague phrases like “Serving all areas” without specifying locations.

  • Claim to be “local” but use stock photos of random buildings.

Tip: Use Google Maps or business directories to confirm the address. If it doesn’t exist, walk away.


2. Lack of Proper Licensing and Insurance

Any real roofing contractors in Derry NH must hold valid state licenses and carry liability insurance. Scammers typically avoid these details altogether.

Ask for:

  • State license number (verify it through your state’s licensing website)

  • Proof of liability and worker’s compensation insurance

If they dodge the question or “promise to send it later,” it’s a red flag.


3. Suspiciously Low Quotes

If a roofing company offers to do the job for half the cost of others, be cautious. While it might sound like a deal, it’s often bait to secure your deposit and disappear.


Comparison Table: Warning Signs vs. Legit Indicators

Warning Signs

Legit Roofing Indicators

No business address

Local address listed and verifiable

No license or insurance proof

Clearly provides valid documentation

Only accepts cash or wire transfer

Accepts multiple secure payment methods

Pushy sales tactics

Offers written contracts and patient consultation

Fake or generic online reviews

Real reviews with verifiable customer details


4. Poor Online Presence or Fake Reviews

A professional company like Ridge Runner Construction, LLC maintains consistent information across its website, social media, and local listings.

Fake companies, on the other hand:

  • Have few or generic reviews (“They did a great job!” from accounts with no photo or name)

  • Show inconsistent contact details

  • Copy content or photos from other legitimate websites

Pro Tip: Use a reverse image search to see if a company’s photos are stolen from another roofing website.


5. Pressure to Pay Upfront

While deposits are common in construction, a fake roofer often demands full payment upfront before any work begins.

A trustworthy roofer will:

  • Offer a clear written contract

  • Set milestone-based payments

  • Allow you to review progress before final payment

If a roofer threatens to cancel the job unless you pay immediately, consider it a scam warning.


How to Verify Roofing Companies Online?

Finding legitimate roofing services in Derry NH doesn’t have to feel risky. Follow these verification steps to ensure you’re working with real professionals.


Step 1: Check Business Listings

Search for the company on:

  • Google Business Profile

  • Better Business Bureau (BBB)

  • Local Chamber of Commerce

Legitimate companies like Ridge Runner Construction, LLC will have consistent listings with contact details, photos, and customer feedback.


Step 2: Review Website Quality

Real contractors invest in their online reputation. Look for:

  • Detailed service pages describing their process

  • Original project photos from Derry or nearby areas

  • Local customer testimonials

If the website looks rushed or contains grammatical errors, it’s a potential sign of a scammer.


Step 3: Ask for References

Always ask for at least three recent client references. Fake roofers will make excuses or give disconnected numbers.


Questions to ask references:

  1. Was the job completed on time?

  2. Were there any unexpected issues?

  3. Would you hire them again?


Step 4: Check for Company Branding

Professional contractors display consistent branding on:

  • Vehicles

  • Uniforms

  • Paperwork or invoices

A company without any branding may be hiding its true identity.


Step 5: Read the Contract Thoroughly

Never sign a contract that looks vague or incomplete. It should clearly include:

  • Scope of work

  • Materials to be used

  • Estimated project timeline

  • Warranty details


Tools to Help You Spot Fake Roofing Services

Here are some free tools that can help you verify online companies:

Tool Name

Purpose

Example Use

Google Maps

Verify address

Check if their “office” is real

Whois Lookup

Check website age

Fake sites often created recently

Find customer complaints

Ensure company has no scam history

Reverse Image Search

Detect stolen images

Catch reused roofing project photos

Common Scenarios of Online Roofing Scams

Knowing how scammers operate can help you avoid them entirely.


Scenario 1: “Storm Chasers”

After heavy rain or windstorms, scammers target vulnerable homeowners claiming to offer emergency repair discounts.


Scenario 2: Fake Online Listings

They create online ads using the names of real roofing companies but with different phone numbers. When you call, they impersonate a contractor and collect deposits.


Scenario 3: “Too Good to Be True” Deals

Some websites offer “half-off roof repairs” or “limited-time free inspections.” Always verify these claims directly with a licensed local company.


Why Working with Local Experts Matters?

Choosing a trusted local company like Ridge Runner Construction, LLC means you’re working with professionals who:

  • Have verified business credentials

  • Maintain a physical office in your area

  • Understand Derry’s unique weather challenges and roofing materials

Local experts build long-term relationships, ensuring your roof gets the care it deserves not a quick scam job.

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FAQs About Spotting Fake Roofing Services

Q1: What’s the biggest giveaway of a fake roofing company?

If a company asks for full payment before starting or avoids sharing licensing details, it’s likely a scam.


Q2: How can I confirm if a roofer is licensed in New Hampshire?

Visit the New Hampshire Licensing Board website and check the contractor’s license number for authenticity.


Q3: Are online reviews reliable?

Yes but only to a point. Look for patterns in reviews and verify that the reviewers are real people with legitimate profiles.


Q4: Can I trust roofing ads on social media?

Be cautious. Many fake contractors run paid ads using stolen project photos. Always verify the company’s local presence before responding.


Q5: How do I find trustworthy roofing contractors in Derry NH?

Look for established local companies with verifiable addresses, proven customer feedback, and consistent branding like Ridge Runner Construction, LLC.


Protect Yourself Before You Hire

Here’s a quick checklist to ensure you’re hiring legitimate roofers:

  • Verify the company’s physical address

  • Check licenses and insurance documents

  • Research online reviews and photos

  • Request written contracts

  • Never pay the full amount upfront

  • Choose locally known contractors


Final Thoughts: Stay Smart and Stay Protected

Spotting fake roofing services online isn’t as hard as it seems it just takes awareness and a little research. If you take the time to verify credentials, check reviews, and avoid suspiciously cheap offers, you’ll greatly reduce your chances of falling victim to a scam.

When you’re searching for reliable roofing services in Derry NH, always choose professionals who are transparent, local, and experienced. Companies like Ridge Runner Construction, LLC set the standard for trustworthy roofing work, ensuring your home stays protected for years to come.


Summary

  • Online roofing scams are on the rise.

  • Always verify licensing, insurance, and physical addresses.

  • Beware of unrealistic quotes and poor communication.

  • Partner with trusted roofing contractors in Derry NH who have proven local experience.


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Get in Touch with Us

We invite you to get in touch with us to learn more about our services or to discuss your next project. Visit our Contact Us page for more information on how to reach us.

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Ridge Runner Construction, LLC

38 Old Chester Rd, Derry, NH 03038, United States

(603) 234-0501

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